Congrats on the new book 😀!
How do we help you promote your new book?
Format #1: Pair your book with 5 similar books you love
How does this work?
You share five books you love with readers. The five books are grouped around a unifying topic, theme, or mood. And, at the top of the list, we introduce you and your new book.
Your chosen topic, theme, or mood should pair well with your book. Then, readers who visit your book list will also be interested in your book. By sharing personal book recommendations, you are exposing your voice, personality, and expertise. This increases interest in you and your book by building a connection with readers.
This is not a burst of traffic, but rather slow, steady traffic from the most likely readers of your book (to help you feed the word-of-mouth engine).
Just email forauthors@bookdna.com to get the template. Fill it out and email it back to us.
Links:
Note: Readers generally won't click on book #2 or higher in a series, which is why it is important to always promote book #1. There are a few caveats there, and let's talk if you think you have one (kids' books, some mystery/crime books, etc.).
Format #2: Share your 3 favorite reads of the year.
How does it work?
It is a perfect fit for sharing with your fan base, engaging them, and encouraging them to share their 3 favorites. And your book appears alongside any of your fans' lists if they create one (make sure to use the referral link we send you when they create their list). This is less targeted but allows you to share your 3 favorite reads of the year with readers in a fun format.
Like all our lists, this one pulls readers toward you and your book. It goes into all the same internal promotion channels on our website as format #1.
You can submit your picks online here!
And email forauthors@bookdna.com if you need any help.
Links:
Book Boost ad (for members)!
This perk is for our members, thanking them for keeping us independent and for their support in building the platform for authors and readers.
Our members' books are shown in special ad spots to readers most likely to be interested in them. This smart ad appears across our website based on the similar authors you provide and genres (as well as age groups).
Full info on this program: https://building.bookdna.com/book-boost/
Submit your book here: https://building.bookdna.com/authors/submit-your-book/
Spotlight ad for new books (for members)!
This perk is for our members, thanking them for keeping us independent and for building the platform for authors and readers.
Our members' new books (published in the last 3 years) are shown in a special member spot on all the "new book" pages, all-time best pages, and trending pages on our bookshelves (like this one with the best new Fantasy books our community picked).
Full info on this program: https://building.bookdna.com/new-book-spotlight-ads/
Submit your book here: https://building.bookdna.com/authors/submit-your-new-book/
1:1 book marketing help
This perk is for our members, thanking them for keeping us independent and for building the platform for authors and readers.
I leave a big block of time available every Thursday open to members to get help.
Recently, I’ve talked with authors about the following…
Reviewed their Amazon listing for what could be improved
Reviewed their book cover and how that fits in with their genre
Talked about possible outside-the-box book marketing they could be doing
Reviewed book marketing options and what is/isn’t working
Talk about pay-per-click ads on Amazon and Facebook, and what to try
I walked them through the full-reader app we are building and how that will help authors in the long term.
Explained how aspects of Shepherd work and answered questions they have about the different formats.
This is one of many perks for members; membership is only $50 a year, and everything we raise goes toward our mission to help authors and readers.
FAQ
What if my book is a sequel?
We don't usually feature book #2 or higher in a series. Why?
In user testing, I found that readers will not click it; they only want to be pitched book #1. There are some caveats here, such as whether it is a stand-alone or a children's book series, which often works differently. Please email us if you have any questions here.
What if I already did a list?
- If you already made a 3-favorite-reads-of-the-year list, we can slide your new book into it. Just email forauthors@bookdna.com with this request and info on your new book (please include a high-definition cover image).
- If you already did a book recommendation list around a topic, theme, or mood, you can also slide that new book into the promot spot for that list. The only requirement is that it matches the topic, theme, or mood (if it doesn't, no one will click it, which would be ineffective). Keep in mind you can always create a new list as well (the only limit is one per book). Just email us to discuss strategy; I am happy to help with different ideas.
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