Shepherd.com is now BookDNA.com (same site, new name)

On January 27th, we moved from the domain name Shepherd.com to BookDNA.com. 

The site itself is not changing. Your account, data, and experience will remain exactly the same. 

Only the name and URL are changing.

When did this change?

On Tuesday, January 27th, we moved the domain URL from Shepherd.com to BookDNA.com. We will slowly be moving other pieces in the coming weeks. 

Why the change?

I’ve been thinking about this shift for most of 2025. After talking with readers about our full app, I decided that "Book DNA" better reflects what we have built and are continuing to build. 

What do I need to do?

Nothing. All existing links will continue to work, and Shepherd.com will redirect to BookDNA.com.

If you have a link to Shepherd.com, please update it to BookDNA.com now. 

Need the new logo?

You can download the new logo to use on your website here:

• Book DNA Logo for a white background here
• Book DNA logo for a black background here

Questions?

If you have any questions or need help, email me at ben@bookdna.com. 

Q&A:

Should I update my link to you?

Please change any links to us. Replace "shepherd.com" with "bookdna.com." Email forauthors@bookdna.com if you need any help with that process. 

Will my account, book list, or anything on the site be affected?

No. All data, accounts, and website content remain unchanged.

Do I need to create a new account?

No. You can sign in as usual with your current login. 

Is anything else changing right now?

No. This change is limited to the name and URL.